My marketing books
Ice to the Eskimos
This was my first marketing book and is still used as a textbook in sports management courses at various colleges.
"This is a superb book. I couldn't put it down. I kept quoting it to everyone I ran into." Tom Peters, Author of In Search of Excellence.
"Jon Spoelstra is the Doctor J or sports marketing." John Helyar, coauthor of Barbarians At The Gate.
"Jon Spoelstra has a very creative marketing mind. Everyone can learn something from reading this book." Phil Knight, co-founder of Nike.
"There are so many fresh marketing ideas in Jon Spoelstra's book that it will jump-start any companmy whether it be a two-person lemonade stand of mega corporation. Harvey Mackay, Author of Swim with the Sharks Without Being Eaten Alive.
You can get it at Amazon.com.
Marketing Outrageously made the Wall Street Journal Best Seller list.
Have you ever known of a company to be in trouble because of too much revenue? Of course not. The best way to beefing up the bottom line is to feed the top line.
When you read this book, you'll find out that marketing outrageously is the safest way to go.
“It’s not often that I find myself continuously referring to a book for motivation and guidance. But that is exactly what I found myself doing with Marketing Outrageously. Mark Cuban, Owner, Dallas Mavericks
"Learn the counterintuitive techniques of Marketing Outrageously and watch you profits soar. Opportunity and security rarely come in the same package. No one knows this better than Jon Spoelstra." Roy H. Williams, Author of the Wizards of Ads
"Spoelstra’s principles are brilliant, realistic, and perfect for a new century when it is tougher than ever to stand out from the marketing hordes.” Jay Conrad Levinson, Author, Guerrilla Marketing series of books
"Jon Spoelstra and his advice are world class. This is a MUST OWN, READ, and IMPLEMENT book on real world marketing ideas and strategies you can apply to your business right now...and turn them into money." Jeffrey Gitomer, Author of the Sales Bible.
"This is a one-in-a-million book that will make a profound
difference in your company's revenue growth. Jon Spoelstra
has woven a collection of ingenious marketing tactics in an
entertaining and inspiring way." Masato Mizuno, President, Mizuno Corporation
“If you want to get your company committed to a new, positive, supercharged way of thinking about revenue, here’s the book that will do it. It’s full of ideas that will challenge their thinking and motivate them to action.” Joe Sugarman, Chairman, BluBlocker Sunglasses
Marketing Outrageously Redux
With Marketing Outrageously Redux I added about 30% more examples on outrageous marketing that really works.
"I really, really, really enjoyed the book! It's a great read and it gave me instantly actionable advice. In the world full of marketing clutter, it gets to the real root of marketing success and lays out a map for change today. Greg J. Peterson, Partner, PriceWaterhouseCoopers LLP
"In today's markets, you have to market outrageously! That's precisely what Jon Spoelstra shows you had to do in his latest and explosive and entertaining handbook. You better read Marketing Outrageously before your competitors do so you won't have to pay the big price for marketing ignorance — lower revenue." Frank Perez, President & CEO, Kettering Medical Center Network
"You can be the Titanic (the movie) with Spoelstra's outrageous marketing strategies, or you can be the Titanic (the boat) if your competitor takes these ideas and runs with them. Be the movie." Peter Guber, Chairman, Mandalay Entertainment
You can get Marketing Outrageously Redux at Amazon.com.