Nonfiction

You.
That’s Right. YOU.
You’ve got a problem.
You’ve got a product that’s not first in its class.
It’s not even second.
You’ve got to find a way to market that product.

What Are You Going To Do?

You’re going to read this book, that’s what.

Let’s face it. There comes a time in the life of every business when a product or service does not sell up to...

Companies that don’t change die. Change is everyday corporate life - plans for cost cutting, restructuring, new technology, quality improvement, new products/services are ongoing challenges in companies of all sizes. Resistance is a huge roadblock. This real-world guide shows frustrated managers how to build support for change and stay...

Let’s say you’ve got this pretty cool idea. It could easily be a career booster. But whoa! Pump the brakes a bit. You’ve got this extremely difficult boss who’s not a big fan of your ideas or anybody else’s. Sitting on the idea, hoping your boss moves on, is such a waste. Instead, pick up the tool that has proven to get even the most...