My marketing books
This was my first marketing book and is still used as a textbook in sports management courses at various colleges.
"Jon Spoelstra has a very creative marketing mind. Everyone can learn something from reading this book." Phil Knight, co-founder of Nike. http://www.amazon.com/Ice-Eskimos-Market-Product-Nobody/dp/0887308511/ref=asap_bc?ie=UTF8 |
Marketing Outrageously made the Wall Street Journal Best Seller list.
Have you ever known of a company to be in trouble because of too much revenue? Of course not. The best way to beefing up the bottom line is to feed the top line. When you read this book, you'll find out that marketing outrageously is the safest way to go. “It’s not often that I find myself continuously referring to a book for motivation and guidance. But that is exactly what I found myself doing with Marketing Outrageously. Mark Cuban, Owner, Dallas Mavericks www.amazon.com/Jon-Spoelstra-Marketing-Outrageously-ReYouvenue/dp/B004MXQJ9C |
With Marketing Outrageously Redux I added about 30% more examples on outrageous marketing that really works.
"My favorite book I’ve ever read. I’ve bought it 5 times and given it to people. I read about 20 business books a year and often apply ideas I’ve learned, but this is the only book that I can credit for making me money." Amazon Reader http://www.amazon.com/Marketing-Outrageously-Redux-Increase-Staggering/dp/1885167733/ref=cm_cr_pr_product_top?ie=UTF8 |